Owners of customer-driven business rely on ensuring customer satisfaction is maintained at all time. Giving your customers a good experience whilst at your premises goes a long way in helping to achieving high customer retention rates. To stay competitive with other businesses and to give that wonderful experience, business owners must understand their customer base and what they seek.
If your business audience is young adults, you will most likely have a customer based popular with students and young professionals. This demographic are the most active users of the internet, and by offering free WiFi at your business, you are adding a service that’ll surely be a hit.
Why Is Free WiFi Popular?
The internet has taken over mankind in many ways and has become a part of our daily lives. We use it as a means of connecting with people, keeping on top of current affairs, using it as a portal for learning and working, and for of course getting our shot of entertainment.
So it’s no question that providing a way for people to do all this at your business through free WiFi is one sure way of attracting new customers to your store. Going to a cafe with free WiFi remains to be one of the popular reasons for people choose one place over another.
What Are The Advantages of Offering Free WiFi in your business?
From a business owner’s perspective, there are many benefits of offering free WiFi to your customers. It can even outweigh the risk of customers overstaying in your business and not spending. Free WiFi in your business can be a great marketing tool, whether it’s through social media or by word of mouth. If someone checks into your place through social media, this is free marketing for your business. If customers enjoy their experience in your business, they are sure to return as loyal customers.
Free WiFi also drives extended lengths of stay, which means they are able to spend more time in your store and are more likely to keep spending; which is very common with restaurants and cafes.
Why Should Your Business Provide Free WiFi?
In the recent years, restaurants, cafes, and hotels have become heavily reliant on maintaining excellent customer reviews online. Many potential customers rely on reviews posted by others when making a decision to do business with you. One of the notable experiences people always discuss is the availability of WiFi at a premises, and how good their experience was. By providing a fast and reliable WiFi connection to your customers, you are helping to position your business in more competitive light and drive more customers to you.
At Ridge IT, networking installation and WiFi systems is one of our specialties. We have deployed WiFi installations to many businesses and are able to provide you with a solution that meets your budget and requirements. Our in-depth experience allows us to tackle a new installation from initial enquiry, right up to handover and providing ongoing support. Find out more here or contact us to discuss your requirements further.